How to Use WhatsApp Business API Effectively. Tips and Cases
How to Use WhatsApp Business API Effectively. Tips and Cases
Blog Article
WhatsApp messaging is the new SMS. The most popular messenger in Russia with incredible engagement is the dream of any business. In 2018, WhatsApp opened access to the Business API. So far, only a few have received the coveted verified account. This is a common practice when launching a new channel, and soon it will also become widespread. We analyze in detail what you will have to face when requesting access to the API and give 7 tips on how to effectively use Uruguay WhatsApp Number Database for large businesses.
WhatsApp sends over 65 billion messages per day (as of May 2018). It is the most popular messenger in the world. The Uruguay WhatsApp Number Database last time WhatsApp reported its audience was in early 2018: it had 1.5 billion monthly active users. Facebook Messenger was in second place, with 1.3 billion monthly active users at the time.
In addition to popularity, the messenger has huge engagement. For example, several foreign universities reported that their newsletters had an open rate of 99% and recipients responded to more than 40% of messages.
Tutorial: How to Access WhatsApp Business API
To access the WhatsApp Business API, you need to:
1. Select a phone number. For official mailings, you can use two types of numbers:
Direct city number.
Mobile number. You can connect either a new number that was not used to register in the messenger, or a number that has not been active in the WhatsApp application for the last 6 months.
2. Get a verified (confirmed) account
The client will be able to distinguish a verified account by a green badge next to the account name. There are 2 options for how to do this:
Submit an application for a verified account yourself using the link . To pass verification, you need to specify the brand name and send the account for moderation in Uruguay WhatsApp Number Database. Only WhatsApp decides which company will receive confirmation. At the moment, the messenger has not announced the criteria for selecting companies, so there is no guarantee that you will receive a verified account.
Through a provider. For example, Vonage or Infobip.
3. Create a business profile with contact information: description of activities, contacts, working hours, website link, logo, account name
WhatsApp Business API
4. Start sending mailings. Messages for mailings are moderated and are called HSM messages . Please note that WhatsApp's philosophy is the company for the user, not the user for the company. In other words, Service only. Therefore, no advertising or mailings without permission. To receive any messages from you, the user must explicitly agree to receive notifications in Uruguay WhatsApp Number Database. Consent can be obtained in several ways.